Color Psychology In Instructional Design

Discover The Role Colors Play In Digital Learning

It is a scientific fact that color plays a great role in helping human beings learn better by affecting their perception and evoking different emotions. As Learning and Development (L&D) and Instructional Design are wholly based on helping people learn better through the use of psychological triggers, understanding how to use color to design better digital learning is something every Instructional Designer should know. Before we lay down some tips on how to use color in your design, let us first have a look at the subject of color psychology, or how colors affect a person’s psyche.

Color Psychology

When a person lays eyes on an object, the eye registers the color of the object, communicating with the hypothalamus in the brain. The hypothalamus in turn signals the pituitary and the thyroid glands, which secrete chemicals that affect a person’s behavior. Colors influence a person’s behavior so much that when a person decides how they’ll interact with an object, 60% to 90% of that interaction is determined by color. Color psychology has been used by marketing teams of organizations for ages, and it is time that Instructional Designers take advantage of it too.


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