Launching A Successful Sales Enablement Strategy
One might think that small businesses should focus on growing their customer base instead of launching a comprehensive sales enablement program. That their funds should be devoted to marketing and building their brand presence. The trouble with that train of thought is that it’s counterproductive. You can’t achieve business success without a talented team that understands product specs and delivers amazing Customer Experience. They need ongoing support to uphold their end of the deal and bolster those sales stats. Follow these 8 steps to launch a solid sales enablement strategy for your SMB.
1. Identify Your Online Training Objectives And In-House Assets
You can’t start the race—or marathon, in this case—without looking ahead to the finish line. Sales enablement training is a continual process that’s based on clear objectives, goals, and outcomes. These elements frame your entire strategy. But you must…