Ice Cube on his Big3 basketball league, business survival, and his contract with black America

Ice Cube on his Big3 basketball league, business survival, and his contract with black America
Ice Cube on his Big3 basketball league, business survival, and his contract with black America

IG3 Co-Founder and music and film legend Ice Cube sat down with Brian Sozzi to discuss the BIG3, his 3v3 basketball league that is re-starting it’s season in July, how his business survived the coronavirus pandemic, and his contract with black America.