Branding is one of the most valuable assets a business can own. And it’s much more than just a great logo or slogan. Although your company name and logo are parts of your brand, you need to focus on many more areas if you want to build a strong brand image. Simply put, your brand image is defined by your customers’ perception of your business. So, your branding must be strong and consistent if you want to gain more customers and create more revenue.
Build an Appropriate Brand for Your Industry
Your logo and company name are critical parts of your overall branding. For the brand name to be effective, it needs to be simple for customers to recognize and remember. The logo design needs to be appropriate for the industry you work in and for your target audience. For example, if you run a funky shoe business and your target audience is millennials, you will want to opt for a cool and colorful logo. On the other hand, if you own an accounting firm, your logo should be more formal and provide an air of respectability and trust.
Get Your Brand Noticed
Once you have your logo and name, you need to get it noticed. In addition to using it across all your online and offline platforms and advertisements, one excellent way of increasing your brand awareness is to purchase promotional giveaways through a company like Promotions Warehouse. Promo products are ideal for giving to clients and prospective customers. And there are so many different types of promo items available that you are sure to find ones that are suitable for your business. For instance, if you run a tech company, you could place your name and logo onto a flash drive, or if you run a food company, you could put your logo onto a cooler bag.
Determine Your Target Audience
The foundation for a strong brand image is to determine who your target audience is. When brand building, you need to know who exactly you are trying to reach so that you can tailor your company’s mission and message accordingly. By understanding your audience and tailoring your branding to them, you will ensure the right people click on your ads, read your content, opt into your email list, and so on.
Research Competitor Brands
Although you should never exactly imitate what the big brands in your industry are doing, you should spend time researching them. You need to understand what they do well to create a strong brand image, as well as what they don’t do well. Your goal is to differentiate from the competition so that you can convince customers to choose your product or service over your competitors.
Keep Your Brand Consistent
A successful brand must be consistent in its look and communication across many different applications. They include:
- Your store or office signage.
- Your website.
- Your online advertising.
- The content you publish.
- Your packaging.
- Your sales and customer service.