Google is pushing for more prominence across mobile devices. And it’s negotiating with Samsung to promote its own apps at the expense of its Korean counterparts.
Samsung is the world’s biggest smartphone manufacturing company and currently the leading Android smartphone manufacturer in the US. This can be one of the reasons for Google’s ongoing discussions with Samsung to put Google Play, Google Assistant, and other services by Google in the limelight other than Samsung’s own alternative options.
Samsung has consistently curated an ecosystem of its own by going as far as including buttons in the hardware to make Bixby the most accessible option for users. It also has its own Galaxy App store and Bixby voice assistant.
However, the recent negotiations have ignited antitrust scrutiny on Google’s part. A Google spokesperson has recently clarified, “Like all Android device makers, Samsung is free to create its own app store and digital assistant. That’s one of the great features of the Android platform. And while we regularly talk with partners about ways to improve the user experience, we have no plans to change that.”
Looks like it’s going to be one hard deal here!