The global pandemic has disrupted many industries and brought others screeching to a halt unexpectedly, while also revealing the kinds of services which are most essential to modern society.
The delivery services industry has become especially important in these uncertain times, helping businesses and consumers alike to get access to vital goods. Here is a look at how the most challenging circumstances in recent history have been tackled by operators in this sector.
With many bricks and mortar locations shuttered for the foreseeable future and lockdown conditions meaning that people have no choice but to stay indoors, there has been a rapid increase in online shopping and a parallel rise in the number of home deliveries.
Delivery workers are effectively operating on the front line of the pandemic, with companies changing policies to ensure that contact-free delivery is available to keep customers and employees safe.
There are a number of approaches to dealing with this sustained spike in demand for delivery services, and many larger operators have deployed a combination of strategies to thrive at this time.
Existing employees have been given the option to take on overtime shifts, fleets have been expanded to accommodate greater delivery volumes and advanced route planning software is harnessed to ensure that drivers can complete their rounds as efficiently as possible. Indeed efficiency has been crucial to every aspect of this industry for some time, but the coronavirus crisis has brought this advantage to the foreground.
Another way that the delivery services industry has managed to adapt and manage the evolving situation surrounding the pandemic is by becoming more flexible.
Courier companies which were primarily involved in delivering takeaway food items have expanded to also offer customers contact-free delivery of groceries and other essential goods, for example. Deliveroo, which has an established network of workers, has teamed up with a number of retail brands to offer same-day deliveries, and other major names are following suit.
This is all about making the best use of the resources that each company has at its disposal. It is tough to completely change the way that an entire organization operates in unprecedented scenarios, but the delivery services industry is showing that cooperation and collaboration can lead to benefits for businesses and consumers.
Small business survival
While major brands may be in a better position to weather the storm created by COVID-19, it is the smaller firms that are most exposed to the sudden disruption. Thankfully, home deliveries are allowing a lot of small and medium sized organizations to not just survive, but actively expand their reach and engage with customers in a new way at the moment.
The delivery services industry has not just become a lifeline for shoppers who cannot get goods any other way, but also for the businesses that would otherwise be incapable of keeping the cash flowing. Once the pandemic has subsided, no doubt more people will look upon this industry with a greater deal of respect and admiration.