Jerry Seinfeld Will Be In A New Fashion Campaign

Jerry Seinfeld

As he models some of the fall collection from the brand Kith, Jerry Seinfeld has switched out his typical garb—not that there was anything wrong with them—for some more stylish ones.

The 68-year-old comic still sports the baseball caps and casual coats that made him famous, but in photographer Mark Seliger‘s most recent photos, he also sports some vibrant prints and a contemplative look.

However, the Comedians in Cars host and Seinfeld alum, Jerry Seinfeld didn’t venture too far into uncharted terrain. He was sporting some Queens College apparel and a cap with the emblem of his beloved New York Mets baseball team, as he was wont to do.

Seinfeld stated in the caption that he was “proud” to be a part of the collection, which will help Queens College at the City University of New York, where he attended in the 1970s. It was fun all day to take these photos with his pal @markseliger and [designer] Ronnie [Feig], according to him.

Jerry Seinfeld Stars In A New Fashion Campaign:

Seinfeld isn’t known for modeling, but he received a lot of praise online. While his pal Gwyneth Paltrow, renowned for her elegance and Goop-like tastes, wrote, “#hotjerry,” his wife Jessica Seinfeld left a flame emoji. Former late-night host Craig Kilborn highlighted Seinfeld’s facial expressions, while Curb Your Enthusiasm’s JB Smoove called the pictures “so fantastic!” Designer Rachel Zoe declared that she was “OBSESSED.”

Fans of his show also left numerous comments, pointing out the absence of a puffy top, calling Seinfeld “sponge worthy,” and reminding him of the message that sweatpants give to the outside world. Actors like Steve Buscemi and the late Ray Liotta have collaborated with Kith.