Michale Rubin the Founder of Fanatic, acquired Mitchell & Ness early this year and has now invited LeBron James along with other sports players to join as owners in the newly acquired company.
Mitchell & Ness the company was originally formed by F Mitchell and C Ness, in the year 1904, in Philadelphia. The firm was initially producing uniforms for local baseball teams and football teams. Over the years they gradually started manufacturing jerseys for Philadelphia Eagles the local team. Besides this, they were also manufacturing jerseys for other MLB and NFL Teams.
In the late 1990s and the beginning of the new century, the business of manufacturing jerseys really took off, much of the credit for this could go to Allen Iverson who appeared on the cover of Slam Magazine wearing the 76ers jersey. Something clicked about that cover, the sales straight away zoomed from USD 1.5 M to USD 23 M.
Ever since then the throwback jerseys of M&N became associated with all big brands depicting Luxury. They were seen almost everywhere. The company has been growing from strength to strength.
LeBron James and M&N Association
LeBron James is an American Basketball Player and he plays for the Los Angeles Lakers of the National Basketball Association. He is nicknamed ‘King James’. He is considered by many one of the greatest players and is often compared to Michael Jordan. James has won many awards. He has won four NBA Championships, Has won four NBA MVP awards. He has won two Olympic Gold Medals too. He is the first player in NBA history to accumulate 10000 career points, rebounds, and assists. Never before has this been heard of.
His coming into M&N as the owner will bring more value to the brand and will lend much credibility to the brand of M &N.