Puma has released its first-ever women’s basketball collection. The High Court Collection has been ‘coached by June Ambrose,’ s the company has defined it. The stylist and designer has come in as the creative director for Women’s Basketball last year.
Ambrose says that her intention was to change the ground rules. Speaking from the Puma Showroom near Penn Station in New York, she said that the brand was an icon in itself. She said that she had always seen the brand steeped in the hip-hop tradition as she grew up in the borough of Bronx. It was a sort of homecoming for her, she says.
The Puma women’s basketball collection features tops, jackets, sports bras, pants, slides, and sneakers. It has also added the first collection of apparel and footwear that has been specially designed for women’s basketball.
The naming of the collection has highlighted the hardwood plus the landmark Title IX Supreme Court ruling, prohibiting sex discrimination in education.
Puma High Court Selection A Celebration Of Women
Ambrose says that she was encouraged by the realization that the collection was a celebration of women. And women basketball players have been iconic and fearless. And they have lived full wholesome lives as wives, daughters, sisters, and friends.
Puma’s High Court Collection has gathered inspiration and vision from the players that have signed up with them recently.
The company has shown its commitment to the WNBA stars as early as 2017. In 2018, they signed on the first two picks at the draft. WNBA star Skylar Diggins-Smith said that Ambrose has helped redefine basketball wear for Puma. She said that the collection has the right blend of performance and fashion. Puma officials call it the hybrid line of design.
The Mercury player was followed by two 2019 WNBA top picks when Seattle Storms’ Katie L. Samuelson and Jackie Young of Las Vegas Aces signed on. And before the 25th anniversary of League, Puma signed up Breanna Stewart from the Nike camp.