With more and more consumers relying on the internet to find products and services they are interested in, marketing has evolved greatly from what it used to be a few years back. Better yet, a sheer majority of consumers own a mobile device or smartphone. Mobile apps are a great way to bring products and services to consumers, while also enhancing communication between businesses and their customers.
Simply put, mobile apps help enhance brand awareness, improve customer engagement, and elevate sales. Having a great mobile app can skyrocket the growth of your business, but then you need a great app developer. In this piece, we shall cover a few points to act as your guide in the seemingly daunting process of finding the right app developer for your business.
Why Pick The Right App Developer?
The simple answer to this question is that you can’t afford an amateur-looking, faulty, or inefficient app for your business. If statistical data reports from Statista are anything to go by, mobile apps are projected to generate a whopping $ 935+ billion US by 2023. This revenue will mostly benefit businesses with great apps that appeal to their prospects and clients – apps that users find reliable, trusted, and convenient.
Now, there are so many app developers out there, but not all of them will necessarily suit your preferences or meet your business needs. The right app development company will also understand your local and international target audience better. With a reputed UI/UX design and branding agency like Clay in San Francisco, you can get a range of development solutions, including Android and iOS apps, as well as web solutions, and much more. Partnering with the right app development company gives your marketing or branding campaign a better chance of success. It also:
- Saves time and money
- Ensures convenience
- Helps avoid costly mistakes
- Helps enhance your growth and popularity as a business
- Keeps you competitive
Common App Development Platforms: Conduct Research
These days, technology has evolved greatly, and anyone can make an app from scratch using AI-assisted tools online. The main issue is that if you lack expertise in coding and development, you may not always get the results you are looking for. This is why, to be honest, you’d rather work with an experienced app developer instead.
All the same, there are a few platforms you could try if you want to experiment and you’re short on your budget. Most of these platforms also give you access to app developers at a considerable fee. Some common options in this space include:
- Zoho creator
Tips for Picking the Right Developer
Let’s now get to the real meat on the bone. When selecting an app developer, below are a few considerations to have in mind so you make the right pick.
1. Consider your business needs:
As mentioned earlier, a “one-size-fits-all” kind of developer is hard to come by. When searching for an app developer, it is best to pick one that is interested in your line of business, potentially with experience working with similar clients. Even if you’re completely green and do not have clear ideas on the kind of app you need, a great developer will guide and inspire you. Furthermore, they will know what would and wouldn’t work on PlayStore or App Store.
2. Developer experience and reputation:
At this point, one thing is for sure if you’re an avid mobile phone user. You must have encountered a ton of bogus and unhelpful apps full of annoying ads and meaningless content. More often than not, this is the work of amateur app developers who are largely driven by greed and deceptive tactics. The right app development agency should be experienced and reputable in the industry.
Be sure to conduct some background research on a developer before hiring them. You can go ahead and look over reviews online and testimonials, and their social media pages. Better yet, ask for references to past clients they worked with, and perhaps a few samples, so you get a feel of their work. With these, you have a clear picture of what to expect when working with them on your mobile app project.
3. Your app development budget:
Like anything else in the business world, you should be guided by your budget when picking an app developer. However, this doesn’t necessarily mean making your decision solely based on the price. Rather, it means shopping around to pick a reputable developer that could accommodate your budget needs without sacrificing the app’s quality or reliability. Remember, expensive isn’t always better… and vice versa.
Winding It Up
Before you finally hire an app developer, there are a few more things you should do. For instance, take the time to understand how long the mobile app development project will take, how it will work, and whether it will need frequent updates. Understand how the project will be managed and which mobile platforms the app will be designed for.
Ask all the right questions regarding the app, ensuring UI/UX design is a priority. Pick a developer you can have a long-term relationship with, and don’t forget to sign an NDA contract with them. With these handy tips, picking the right development agency should be easier.