Do you sell products online but struggle to attract customers to your website? No visits, no sales? Don’t worry! In this post, we’ll explain how to improve SEO for e-commerce and provide some tips on how to market your online store using this information.
Consider this post a brief introduction because the subject is obviously incredibly complex, and we won’t be able to examine every element of it. Since the subject is so extensive, we’ve provided various links and resources to assist you in learning SEO. Once you’ve learned the foundations, you can expand your horizons to the infinite.
Choose the Appropriate Keywords
When creating material for your online store, consider the keywords your potential customers use to find products comparable to yours on search engines. Although searches are frequently difficult to understand, use terms that explain what they seek. Simply put, attempt to imagine yourself in their position and anticipate their next steps.
To find the proper words, the easiest and best way to do this is by enlisting the help of professionals to do the ecommerce SEO strategy for you. When you have the right keywords, use them in titles and descriptions of items, page metadata (for example, meta descriptions), and other places.
Enter the category for your products to get the user-searched terms that are connected. You may also find information on search volumes and keyword difficulty using various tools (i.e., how difficult it is for your site to rank for a given keyword).
Optimize the On-Page SEO of the Product Pages
Another crucial SEO tactic is to optimize your e-commerce website’s product pages. Pay attention to three factors in addition to strategically using keywords in your descriptions.
Page titles are clickable titles displayed in blue on Google and other search engine results pages. Pick a name that appeals to potential clients and includes one or more keywords. Remember that it can only be 70 characters or less.
The text beneath the title in Google searches is known as the meta description. Consider it a sneak peek of what customers will see when they click through to the product page. Once more, keep in mind to organically add your keywords and to keep your text within 320 characters.
Make Sure Your Website Is Logically and Simply Organized
Site architecture is a key component of SEO optimization. When we refer to “architecture,” we mean how your store’s pages are set up. This is a crucial strategy for optimizing an e-commerce site and enhancing visitor experience. An organized and logical structure characterizes the ideal website architecture.
Consider a store that sells shoes as an example. Sneakers, dresses, shoes, and sandals are categories into which the items might be categorized. Subcategories come next, and items come last. Such a website has a distinct architecture since it is dependable, well-balanced, and simple to understand.
Establish a Mobile-Friendly Online Store
Any SEO plan should include a mobile-friendly ecommerce component. According to statistics on online buying in general and mobile vs. desktop shopping in particular, mcommerce (or mobile commerce) will represent about 70% of all ecommerce sales in 2023, totaling $4 trillion.
Do you want to improve the user experience for visitors to your website? Make sure that your website is entirely responsive and that it immediately adjusts to your device and provides a seamless browsing experience by scrolling through each store page from your smartphone.
Establish Your Link-Building Plan
Backlinks are crucial when discussing SEO for off-page e-commerce since they help you rank higher in search results. A backlink is essentially a link pointing to your website from another website (also called an “incoming link” or “inbound link”).
According to the general rule, your rankings rise the more sites point to them. But take note: only reputable websites with high Domain Authority should be linked to and, preferably, should receive links from your website.
Google is always monitoring this and will catch any dubious link exchanges or backlinking techniques (and penalize you accordingly).
- Create an influencer marketing strategy to obtain blogger shoutouts and reviews;
- Produce articles for websites that serve your target demographic and operate in the same industry;
- Request a link exchange from those that run websites similar to yours so that their name will appear on your store and vice versa;
- And register your website with several directories.