Music Companies are continuing to acquire the rights to songs of hit-makers. Recently, Tina Turner is the latest to sell her music to BMG. Hartwig Masuch, the CEO of the Company confirmed the acquisition to Rolling Stone.
What’s In It For Tina Turner?
Turner’s deal with BMG includes the publishing rights as well as her profits from recordings. It also includes her likeness, image, name, and neighboring rights. BMG did not reveal the exact amount of the deal. However, all rights pertaining to Tina Turner now belong to BMG. The company called the agreement the single biggest acquisition of an artist in the history of BMG.
Masuch said that everyone knows the iconic stature of the work of Turner. He said that looking at all the dimensions where Tina Turner had entered via not only her music but her documentaries as well, the artist’s legacy has a lot of untapped potentials.
Tina Turner and Erwin Bach, her husband who is also a music executive from Germany, has a close friendship with Masuch. The two sides had been in casual talks regarding the acquisition of Tina Turner’s music for more than a year, according to Masuch. Formal talks began about 3 months earlier when the team of Turner first expressed an interest in the deal.
Warner Music remains Turner’s record company, even after the acquisition. BMG stated that it intends to work in close coordination with both Warner and Tina Turner after having acquired all the rights.
Turner had originally become famous via a partnership performance involving Ike Turner, her former husband. However, after that, she truly made a name for herself following the divorce and the disbanding of the group. She had become among the most profitable artists in history.