Hemp products have a large yet untapped user base. Most consumers get a generalized product. In the time, when even toothpaste is customized according to preferences, it is intriguing that hemp products are yet to get this make-over.
Given the fact that CBD is non-addictive, an innovative approach can cater to a large market. You will be amazed to know that the US CBD market saw a tremendous growth of 706% in 2019. 91% of Americans support the legalization of CBD use. You wonder why? Because it is scientifically proven to cure medical conditions like bacterial infections, cancerous cell growth, and risk of arterial blockages.
The high-end CBD market currently lacks enough of customized products. The physiological state of every user is different.
Some of the customizable products that are in high demand are:
- Vegan CBD products
- Sugar-free products
- Organic products
- Flavored CBD products
- Customizable CBD amount
- Customizable carrier oil
How to tap the high-end market?
There is a stigma around CBD use. However, hemp plant or Cannabis sativa contains a nominal amount of THC, the psychoactive compound. CBD or cannabidiol is the prominent compound. This compound has medicinal properties. It cannot get a user high.
So, contrary to the popular belief, CBD is a medicinal drug and cannot get you stoned. With growing awareness, people are becoming more open to accepting CBD in their various products.
- Concentrate on popular CBD products: Here are some products that can be easily customized:
- Skin products: CBD extract has amazing effects on the skin. It has potent antioxidants that keep the free radicals at bay. It also has anti-aging properties by reducing the production of collagen. It also has an anti-inflammatory effect.
- Hand-sanitizer: CBD itself has antibacterial properties. It makes the alcohol-based hand sanitizer more effective. In the wake of the coronavirus outbreak, you can reap heavy profit by introducing your line of customized hand sanitizers.
- Gummies: Who doesn’t love gummy bears? So, why not introduce gummy bears with CBD extract? The taste of CBD oil makes it stand apart. You can even experiment with hundreds of flavors.
- Sleep tincture: With a stressful lifestyle, millions of people suffer from a sleep disorder. However, not all of them want to resort to medicines to sleep. CBD based sleep tincture is a proven way to get sound sleep without being addicted to it.
- Get quality raw materials: Always get pure, and organic hemp products. It will establish your credibility among the customers.
- Invest in R&D: To make your brand stand out, it must be innovative. Invest in developing new products and novel features. This will grow your user base. At the same time, maintain strict quality to retain your customers.
- Choose a private label manufacturer: Your brand needs its distinct identity. A private label CBD product will create a visual impact on your consumers. Pay attention to graphics, text, advertisements, and also video commercials. Make maximum people know your products.