The latest movie in the James Bond franchise, No Time To Die, debuted at a sum of $56 million from around 4,407 theaters at the domestic box office. This result, albeit impressive, does fall somewhat short of the expectations, and hints that even one of the most marketable brands in the history of films has to contend with a moviegoing landscape that has been altered, maybe permanently, due to the pandemic.
Before the movie debuted, movie experts projected that the movie would be touching $60 million to $70 million in its first three days. Though the sum is by no means a disaster, the final weekend total of the movie was definitely expected to be a lot higher because it received rave reviews.
No Time To Die Starts Slow
It must also be understood that in the face of this pandemic, it is not easy to assess the initial box office results of No Time To Die. For quite a lot of movies, and during a health crisis, an opening weekend of around $56 million would be pretty impressive. But for the Daniel Craig starring movie, this is chump change, as it carries a production budget of $250 million, which doesn’t include the $100 million spent in marketing.
Now when you also add the money that was lost when the pandemic shifted the release of the movie from April 2020 to October 2021, the movie has to accumulate over $800 million to make money.
The sales at the international box office would also serve as a huge factor in terms of profitability for No Time To Die. Currently, most of the audiences have already been opening up overseas, where the movie has made quite an impressive $145 million. All over, the film has been able to collect around $313 million. The movie has been scoring well throughout, except China.
The domestic box office sees No Time To Die start below Skyfall and Spectre. The muted results of this movie can be hinted at by quite a few factors, which also includes hesitation amongst the seniors to come to theatres and watch a movie with a running time of 165 minutes.